Template mode is for creating new listings only. The profile will fill in the fields when you create the listing, but the new listing won’t stay connected to the profile afterward.

Any connected listings remain live and keep the most recent data. The profile itself is removed, but listings are unaffected.

Yes, as long as the profiles affect different fields. But often it’s simpler to combine fields into one profile.

Yes. You can copy a profile to another connected shop or platform. Profiles are shop-specific, so the copy won’t auto-apply to listings in the new shop; review and adjust platform-specific fields (like attributes, policies, or shipping) before using it.

You can create a profile manually in the profiles section by choosing "Create profile" and choosing the listing sections you'd like to include, or by saving an existing listing as a profile from within that listing by clicking "Save as a profile." Profiles make it easy to reuse details like descriptions, tags, and photos across multiple products. For more guidance, see the Help Center article and video on profiles.

You can apply a profile in several ways—by connecting listings directly from the profiles screen, or by choosing the profile from the dropdown when editing individual listings or performing bulk edits. Once you connect a listing, the fields included in the profile will overwrite the existing listing data, including any details that you have included but left blank. Learn more in the Help Center video on applying profiles.

Profiles are best for repeating, reusable details like policies, standard variations, or template fields. Bulk Edit is better for one-off changes across many listings, such as a seasonal price increase.

1. Make sure the variations in the profile exactly match the listing’s variations (spelling, order, capitalization). 2. Check the **Retain SKUs/Quantity/Prices** box when creating or editing the profile. 3. If variations don’t match exactly, the profile won’t connect. 4. Once connected, you can change SKU, quantity, or price individually without impacting other listings. 5. To update all connected listings’ SKUs, quantity, or price later, uncheck the box and save changes in the profile.

No. Once saved, changes sync immediately. To protect yourself, you can export listings as a CSV first for backup. If you need to undo, you’ll have to reapply values via Bulk Edit, CSV, or another profile.

Yes. If you include a section in your profile, blank fields in that section will overwrite the connected listings. For example, if you include variations but only fill one variation, all connected listings will be reduced to just that one.