To create a new background with AI, hover over a photo in Studio or in your listing and click the edit icon. Choose “Remove Background” to isolate your product. You can use the endpoints to scale or rotate the item as needed. In the AI Generate box, enter a prompt describing the background you want, or click “Prompt Assist” to optimize your prompt for best results. Then click “Generate.” You’ll see three thumbnail options—click any to view them full-size. When you’re happy with a result, choose “Save to Existing Photo” to replace the image everywhere it’s used in your shop, or “Save as New Photo” to add it as a new image that can be used in listings or when creating new products. For detailed steps, see the Help Center video on creating new backgrounds with AI.