Vela’s plans are designed to adapt to how you work. Whether you manage a few listings or a few thousand, the right plan depends on how deeply you want to edit, automate, and optimize.
Each plan offers a distinct level of creative control and automation. Lite focuses on essentials for editing and managing your listings, while Plus adds more advanced AI and photo tools for faster, higher-volume workflows.
You can change plans anytime, per shop, with no long-term commitment.

Get to know...
- Vela Lite
- Vela Plus
- Free Trials
- How Pricing Works
- Multi-Shop Accounts
- Team Access
- Switching Plans
- Where to Learn More

1. Vela Lite
Ideal for: Sellers who want to manage listings confidently and efficiently, using core Vela tools to stay organized and consistent.
Vela Lite includes:
- Full access to listing creation, editing, publishing, and scheduling
- AI optimization for individual listings
- Up to five reusable Profiles for standardized fields
- Bulk editing, copy, merge, and CSV import/export
- Studio tools like background removal, color adjustment, and photo cropping
With Lite, you can streamline everyday updates and create professional, optimized listings—all without leaving your workspace.

2. Vela Plus
Ideal for: Sellers ready to automate more of their process and scale faster across multiple channels.
Vela Plus includes everything in Lite, plus advanced AI and image tools that make optimization nearly effortless:
- Unlimited Profiles for consistent brand details across listings
- AI Copy and AI Bulk Optimization for faster updates
- Expanded Studio tools, including AI background and photo generation, image enhancement, filters, and color/light adjustments
- Upcoming features like mockup generation, photo-to-video creation, and bulk photo editing
Vela Plus is the easiest way to maintain high-quality, SEO-ready listings across marketplaces with minimal manual work.

3. Free Trials
Every time you connect a new shop, Vela automatically starts a 7-day free trial—no card required upfront.
During the trial, you’ll have full access to all features in your selected plan, giving you time to explore tools, test workflows, and see the difference Vela makes for your shop.

4. How Pricing Works
Your plan price is per shop, and based on:
- The number of listings in each connected shop, and
- The plan level you select (Lite or Plus).
Each shop is billed monthly, independently, so you can mix and match plans across different shops based on your needs.
There’s no commitment—you can move between tiers or plans at any time, and changes take effect at your next billing cycle.
For full pricing details, visit the Pricing Page.

5. Multi-Shop Accounts
You can connect unlimited shops to a single Vela account—each with its own plan and settings. If you connect more than one shop, you’ll automatically receive a 20% discount on all connected shops.
Each shop stays organized and independent, but you control everything from one streamlined dashboard.
This discount applies across every plan level and listing tier—no promo codes or extra steps required.
It’s the easiest way to scale your business across multiple platforms while keeping costs simple and predictable.
Example: If you manage shops on 2 shops on Etsy and one on Shopify under the same Vela account, all three will receive 20% off your monthly plan rates.
Managing multiple shops in one workspace means you can:
- Switch between marketplaces instantly from the Shops Menu
- Copy or merge listings between shops with a few clicks
- Use shared tools like Profiles, Bulk Edit, and AI Optimize across all your connected shops

6. Team Access
Your subscription and login can be securely shared with any team members or virtual assistants you trust to edit and manage listings. Each shop can be connected to just one Vela account and email address, but that account can manage all your connected shops.
This makes Vela an ideal workspace for teams who want to collaborate on listing updates—without giving others access to orders, finances, or other sensitive data inside your sales channels.

7. Switching Plans
You can move between Lite and Plus anytime from Account Settings > Billing.
There are no penalties or hidden fees—just instant access to the tools that match your current workflow. If your shop grows or you want to test advanced AI tools, switching up is seamless.

8. Where to Learn More
To see the complete feature comparison and pricing tiers, visit the Vela Pricing Page.
If you’re unsure which plan best fits your shop or workflow, open Support Chat in the bottom left corner of your dashboard—we’ll help you find the setup that works best for how you sell.
